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WHAT IS NIL?

NIL  refers to the ability of student-athletes to control and profit off of their “Name, Image, and Likeness” while maintaining NCAA eligibility, which was previously illegal for student-athletes. In 2021, the NCAA adopted an interim NIL policy allowing student-athletes to engage in NIL activities. Along with new state policies across the country, these updated NCAA regulations took effect on July 1, 2021, ushering in a new era of college sports and creating a new industry overnight. 

WHY RESEARCH?

After working in college sports media for Georgia Tech Athletics, I have witnessed the significant, growing impact of N.I.L. on the industry. As a lifelong college athletics fan, I am worried about the future of the sports I know and love. As with any new idea or dramatic change, over the past 2 years, several key problems have arisen in N.I.L. that impact student-athletes, universities, and fans. Through this research in my last semester at Georgia Tech, I hope to gain more first-hand perspectives to solve these problems.

HOW?

After completing Startup Lab, I am honored and excited to be accepted to Georgia Tech Create-X's Idea 2 Prototype program this semester.  Guided by your survey feedback, this program will provide resources and mentorship to develop a practical solution to these real problems.

Click here for more information on Create-X.

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Thank you for your interest and support of my research. Your insight is invaluable.

 

Tap below to begin this very brief survey.

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